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The Perfectly Imperfect 
ACCOUNT-BASED MARKETING

It's not surprising that Account-Based Marketing is the most talked-about trend in B2B marketing. Companies that have adopted ABM have seen impressive results.
 

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But ABM is not easy.

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Although ABM is proven to deliver results, most companies are not ready or able to make the necessary investment to make it perfect. 

The imperfect ABM: A good place to start

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The imperfect ABM is designed to help you get started quickly with a modest investment. Applying the MVP approach to ABM, you can start seeing results in as little as 90 days, iterate and improve. 

We can help you get started, build the ABM muscle and scale:

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  • Define and execute a pilot ABM program that can show results in as little as 90 days

  • Provide hands-on resources to craft messages and content for the program

  • Create repeatable processes and templates that can be replicated and scaled

  • Establish metrics and KPIs to measure success and optimize programs in-flight

  • Collaborate with your sales team to ensure alignment on ABM targets and goals

Listen to the Next CMO Podcast on ABM
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